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Vietnam's e-commerce platform revenue in January increased by 30% year-on-year
2021-03-03 View: 1573
Introduction: According to data from the Ministry of Industry and Trade (MoI) and the platform, the revenue of the e-commerce platform in January increased by 30% year-on-year despite the fact that promotional activities were less than in previous years.
In recent years, the development speed of Vietnam's e-commerce market is obvious to all. Although the emergence of the epidemic has brought a lot of impact to this market, a recent data proves the momentum of Vietnam's e-commerce going against the current.
According to data from the Ministry of Industry and Trade (MoI) and the platform, the e-commerce platform's revenue in January increased by 30% year-on-year, despite the fact that promotional activities were less than in previous years.
In order to promote people's consumption during the epidemic, many supermarkets and cafes have provided takeaway services, and launched major promotional activities through social networks or websites such as Facebook and Zalo to attract more consumers.
For example, the number of online users of Co.opmart has increased by 20-25% compared to January last year; Big C large supermarket chain has launched promotional activities for online shoppers, and customers who purchase more than 200,000 VND can enjoy free shipping provided by the platform. service. After the launch of the event, phone bookings surged by 200 year-on-year; VinMart also launched an online shopping function in its VinID app.
According to data from the Hanoi Ministry of Industry and Trade, as of February 17, 2021, the income of Hanoi companies and retailers has increased by 7%-10% compared to the 2020 Lunar New Year holiday, and online shopping turnover has increased by 20%-25%. , Accounting for 5-7% of sales.
In addition, during this period, the number of users using online payment has also increased, an increase of about 15% compared to the same period last year.
As the Lunar New Year approaches, the number of orders on some e-commerce platforms has increased significantly. It is worth mentioning that the volume of transactions on the Vietnamese Tiki platform in January increased by 50% year-on-year.
Daily necessities such as rice, canned food, and milk powder appeared on e-commerce platforms for the first time. Consumers can purchase the goods they need without leaving home, ensuring safe shopping during the epidemic.
For sellers, speeding up the delivery of goods ordered by phone is the most critical. Therefore, many sellers have increased their inventory by 30% to 40%.
Dang Hoang Hai, head of the Ministry of E-commerce and Digital Economy of Vietnam, said: “The expansion of e-commerce platforms is one of the plans proposed by the Ministry of Commerce in response to the epidemic. The Ministry of E-commerce and Digital Economy also cooperates with logistics and e-commerce platforms to speed up order shipments. We will do our best to promote consumption."